Monday, September 01, 2014

Home News 14 million Americans scanned QR codes in June

14 million Americans scanned QR codes in June

Marketing

Newspapers, magazines and product packaging most likely source of QR code scans on mobile phones

David Kuack | August 29, 2011

comScore Inc., a digital analytics company, has released results of a study on mobile QR code scanning. The study found that in June 2011, 14 million U.S. mobile users, representing 6.2% of the total mobile audience, scanned a QR code on their mobile device. The study found that a mobile user that scanned a QR code during the month was more likely to be male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100,000 or above (36.1%).

The most popular source of a scanned QR code was a printed magazine or newspaper, with nearly half scanning QR codes from this source. Product packaging was the source of the code scanning for 35.3% of the audience, while 27.4% scanned a code from a website on a PC and 23.5% scanned codes from a poster/flyer/kiosk.

Of those who scanned a QR code on their mobile devices, 58% did so from their home, 39.4% from a retail store and 24.5% from a grocery store. Nearly 20% scanned a QR code while at work, while 12.6% did so outside or on public transit and 7.6% did so while in a restaurant.

Top news

Giant cactus smashes greenhouse roof

A 60-year old cactus plant exploded to a height of 25 feet, destroying a greenhouse roof during the growth spurt.

New flower discovered in South Africa

The discovery was made near Plettenberg Bay in South Africa.

Ohio grower's orchid investment paying off

Green Circle Growers switched a chunk of its production to orchids five years ago.

Alaskan flower market blooming

The Alaskan flower market makes up 42 percent of the state's total agriculture receipts.

IBS releases business suite software for horticulture field

The new business suite is code named "Logic Tools" and will run on Windows 7, 8 and down to Windows XP.

x