2018 Farwest Show announces more speakers

2018 Farwest Show announces more speakers

Speakers will give insight on topics ranging from marketing and growing techniques to technology and women in the workforce.

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PORTLAND, Oreg. (July 31, 2018) — At the 2018 Farwest Show, seminar speakers and industry experts will discuss a wide range of topics that include marketing, technology, growing and much more.

Dr. Allan Armitage and Leslie Halleck will speak on different topics, including marketing, current and new plants, indoor gardening and women in the workforce.

Armitage will deliver two presentations. In his first address, “Who Put Those Naked Ladies in My Garden?” held Wednesday, Aug. 22, 8:30–9:30 a.m. in Room B114, Armitage will look at a lighter side of plant marketing using stories about plants as means to better connect with staff and consumers. His second talk, “Do We Need More ‘New’ Perennials When We Are Just Getting Used to the ‘Old’ Ones?” will take place on Wednesday, Aug. 22, 1:30–2:30 p.m. in Room B114. It will highlight trends in the marketplace with current plants and new breeding to come.

Armitage, professor emeritus of horticulture at the University of Georgia, is in demand as a speaker nationally and internationally. A master plantsman and industry advocate, his 16 books, on-line courses and industry app are education standards for horticulture.

Halleck will also speak twice. Her first talk, “Indoor Gardening: Gardening and Plantscaping Under Lights,” will be Thursday, Aug. 23 from 9:45–10:45 a.m. in Room B110, and will highlight her new book on the same subject. Indoor gardening is a growing market segment that needs more accessibility for gardeners, enthusiasts, and professionals. Halleck will share insights on how to deliver education in relevant ways. In a second presentation, “Women in Horticulture: Maximize Your Power as a Woman in the Workforce,” held Thursday, Aug. 23 from 2:30–3:30 p.m. in Room B110, Halleck will offer inspiration and tips on how to navigate the industry as a woman in horticulture.

Halleck, owner of Halleck Horticultural LLC, is a Certified Professional Horticulturist, consultant and award-winning writer with a 25-year-plus career hybridizing horticulture science with home gardening consumer needs. She is also a regular columnist for Greenhouse Management and Garden Center magazines. Her new book “Gardening Under Lights: The Complete Guide for Indoor Growers,” from Timber Press, is available now.

 

Pest control for the greenhouse professional

Kelly Vance and Robin Rosetta will discuss facets of pest control for the greenhouse professional. Vance will share his expertise on the biological control of broad, russet and cyclamen mites. Rosetta will explore how new spray technology can reduce pesticide use without sacrificing results.

Vance’s talk, “Not All Mites Are Spider Mites: Bio Control of Broad, Russet and Cyclamen Mites,” will be held on Wednesday, Aug. 22 from 8:30–9:30 a.m. in Room B119. He will look beyond spider mites to identify potential damage from other “micro-mites” before they are ever detected. His session will cover the basic biology of mites that threaten crops in the Pacific Northwest. He’ll also cover inspection and quarantine of incoming plant material, scouting crops for early warning signs and biological control programs focusing on prevention. Vance’s presentation will be eligible for pesticide credit. Registration is required.

Vance has been an integrated pest management (IPM) specialist with Beneficial Insectary since 2016. He has spent years using IPM techniques to protect annuals, perennials and tropical houseplants in the production environment in Central Florida and in Oregon. During years in the greenhouse, he developed large-scale biological pest control programs for a variety of crops and structures. At Beneficial Insectary, he helps growers establish and maintain programs targeting the key pests that threaten their plants’ health.

Rosetta’s address, “The Aim Game: Intelligent Spray System Technology for Nurseries,” will be on Thursday, Aug. 23 from 9:45–10:45 a.m. in Room B119. She will showcase advanced technology that can reduce the volume of pesticides by more than 50 percent while achieving the same level of control. Affordable intelligent spray systems increase precision and accuracy when pesticides are applied to control insects and diseases. Rosetta will also cover spray systems technology under development that will likely change the way pesticides are applied in the future.

Rosetta is an associate professor with Oregon State University Extension. She has been a principal investigator on intelligent spray systems research since 2010. She has worked for 24 years as a regional extension educator for nursery and greenhouse IPM for OSU. She is editor of the Pacific Northwest Nursery IPM website and has a long history working with growers on pest identification, biological control, mating disruption and invasive species.

Kelly Vance and Robin Rosetta will discuss facets of pest control for the greenhouse professional. Vance will share his expertise on the biological control of broad, russet and cyclamen mites. Rosetta will explore how new spray technology can reduce pesticide use without sacrificing results.

 

Woody plant breeding and boxwood blight

Dr. Ryan Contreras of Oregon State University (OSU), and Jill Calabro of AmericanHort/Horticultural Research Institute (HRI), will deliver talks of interest to nursery growers, sharing insights on new breeding for woody plants and developments in the crisis of boxwood blight.

Dr. Contreras’ seminar, “Moving, Shaking and Remaking: Plant Breeding at Oregon State,” will be Friday, Aug. 24 from 8:30–9:30 a.m. in Room B110. It will look at new developments in woody plant breeding at OSU. Discussion will include potentially sterile maples, azalea hybrids, Deutzia selections, seedless and high impact althea, edible shrubs and more. He’ll share a scientific approach to developing new shrubs and trees that are beautiful, durable and efficient in production.

Dr. Contreras is an associate professor of ornamental plant breeding in the Department of Horticulture at OSU. His breeding program mainly focuses on plants of economic importance to the Oregon nursery and landscape industries. His teaching of plant identification, plant growth and development, and plant propagation is used to support and inform the breeding program.

Calabro’s seminar, “What You Need to Know About Boxwood Blight,” will be Friday, Aug. 24, 8:30–9:30 a.m., Room B119. It will address one of the most serious challenges facing the nursery industry today. She’ll share the latest research results and efforts underway on the subject at HRI.

In her position as science and research programs director, Calabro manages the science related work of

AmericanHort and HRI, including HRI’s annual grants program. She also promotes HRI-supported research results and engages in regulatory advocacy to help ensure success of the green industry.

 

Schedule

Wednesday, Aug. 22, 2018

  • Dr. Allan Armitage: “Who Put Those Naked Ladies in My Garden?” — 8:30–9:30 a.m. — Room B114
  • Kelly Vance: “Not All Mites Are Spider Mites: Bio Control of Broad, Russet and Cyclamen Mites” — 8:30–9:30 a.m. — Room B119
  • Dr. Allan Armitage: “Do We Need More ‘New’ Perennials When We Are Just Getting Used to the ‘Old’ Ones?” — 1:30–2:30 p.m. — Room B114

Thursday, Aug. 23, 2018

  • Leslie Halleck: “Indoor Gardening: Gardening and Plantscaping Under Lights” — 9:45–10:45 a.m. — Room B110
  • Robin Rosetta: “The Aim Game: Intelligent Spray System Technology for Nurseries— 9:45–10:45 a.m. — Room B119
  • Leslie Halleck: “Women in Horticulture: Maximize Your Power as a Woman in the Workforce” — 2:30–3:30 p.m. — Room B110

Friday, Aug. 24, 2018

  • Dr. Ryan Contreras: “Moving, Shaking and Remaking: Plant Breeding at Oregon State” — 8:30–9:30 a.m. — Room B110
  • Jill Calabro: “What You Need to Know About Boxwood Blight” — 8:30–9:30 a.m. — Room B119

 

Registration is required for all seminars and available online at https://farwestshow.com/register/

The 2018 Farwest Show will be held August 22–24 in Portland, Oregon. Complete details on can be found at www.FarwestShow.com

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