New Avalanche+ roses website is now live

New Avalanche+ roses website is now live

Dümmen Orange, the breeder of Avalanche+, has made the content more user-friendly and mobile-accessible.

May 22, 2017
Press Release

In 2001 was one of the first websites in the flower sector to be devoted entirely to one product: the large, much-lauded Avalanche+ rose, according to a press release. Dümmen Orange, the breeder of Avalanche+, has given the website not just an update but a total makeover. The content is now even more user-friendly and also easier accessible on mobile devices, among other benefits, according to the release.

"The primary goal of the new website is to inspire florists and retailers, but consumers will also find lots of information about these remarkable roses," says Roy van Kester, marketing specialist at Dümmen Orange. "We've created exciting new visuals that show the versatility of Avalanche+ in both romantic and modern settings. Avalanche+ is very popular on Facebook and Instagram, on the new website our socials are seamlessly integrated to shown all things Avalanche+ in one place. Also on the site are personal profiles of our top growers, for a broad and interesting picture of everything that happens behind the scenes, from first shoot to fabulous rose."

Avalanche+ by Dümmen Orange is a superb large Dutch rose with a unique characteristic: its large, rich bud always opens fully, according to the release. Avalanche+ also features long, strong stems with surprisingly few thorns, fresh herbaceous foliage and an impressive vase life: the roses will stay fresh for up to fourteen days, according to the release. The new Avalanche+ website is now live.