Effective March 31, Ball Horticultural Co. purchased the assets of Newflora LLC, which included the master license to sell an extensive line of garden and potted rose offerings throughout the U.S. and Canada. Since 2003, Newflora has been the exclusive agent for Kordes, the world’s largest breeder of roses.
The transaction transfers the Kordes garden rose license management to Star Roses and Plants, and the Kordes potted rose license management to Ball Ingenuity, a division of Ball.
“The trialing, supply management and patent protection of Kordes that was well-cared for by Newflora will continue at Star Roses and Plants,” explains Steve Hutton, president of Star Roses and Plants, in a released statement. “We are excited to expand our network of garden rose offerings to our customers, which will ultimately grow the North American market and introduce gardeners to a wider variety of roses.”
Photo courtesy of Kordes