Green Leaf Nursery of Homestead, Florida, has a long history of producing indoor foliage and tropical plants. It covers 50 acres, employs about 80 people and is co-owned by brothers Gus and Tom Pena.
Jose Smith, CEO of Costa Farms, said the move is a sign of Costa Farms’ evolution.
“This is the first acquisition since joining forces with Markel Corporation,” he said. “We’re excited to partner with Green Leaf and continue to expand our operations to better serve our customers.”
Green Leaf will operate under its own brand for spring of 2018. The investment by Costa Farms means a greater infrastructure and a wider variety of products will be available to the Green Leaf team.
“We’re excited to join the Costa Farms family and become part of a more robust organization,” Gus Pena said. “We look forward to serving our customers in a bigger, better way.”
As consumers become more invested in connecting with nature and adding potted plants and green walls to homes, the houseplant industry continues to grow.
“This gives Green Leaf access to a more expansive offering — including Costa’s Exotic Angel, WaterWick, and Desert Gems brands,” Tom Pena added.
By acquiring Green Leaf, Costa Farms continues to expand its share in the growing houseplant category.
"Consumers, especially Millennials, are engaging more with houseplants," Smith said. "They love how plants improve their health and give them a natural way to decorate their spaces."
“We’re always looking to bring new solutions to our customers. But we also have a laser-sharp focus on the end consumer," Smith said. "Working with another quality grower like Green Leaf allows us to expand our footprint while maintaining our standards to benefit our customers — and ultimately deliver a great plant experience for the end consumer."