Columbus, OH – Dümmen Orange welcomes Joel Kempfer to the annual bedding plant product team as Annuals Product Manager. With over 13 years of industry experience, including research, production, sales, and product development, Joel contributes robust and well-rounded expertise to the existing product management team.
An Army and Iraq war veteran, Joel comes to Dümmen Orange from the Fred C. Gloeckner Company. His industry experience also includes management of a horticulture program for the Brookwood Community, a non-profit organization near Houston, TX, along with managing the pest & disease program for Greenleaf Nursery in El Campo, TX. Joel’s role as Annuals Product Manager at Dümmen Orange focuses on monitoring trends to identify and guide market-appropriate products through the breeding pipeline, to trials, and ultimately commercial introduction. Crops included under Joel’s expertise include, but are not limited to, Calibrachoa, coleus, Fuchsia, Lantana, Lobularia, Petunia, Portulaca, and Verbena.
Emily Mason, Junior Integrated Product Team Lead for annual bedding plants, has been promoted within the product management team. She shares her thoughts on the team expansion: “Joel’s involvement with greenhouse growers and retail operators in the Southern and Midwest markets has provided him with first-hand experience of how Dümmen Orange annuals can be of benefit to our customers. He is very thorough and his knowledge base will help him to identify opportunities in our breeding pipeline that can best serve the market and consumer. We are pleased to welcome Joel to our team to connect the right products with the right customers.”
Dümmen Orange also announces that Angela Storm, an industry veteran, has joined the sales team to support customers and brokers in the western United States. She will serve western-region customers as the primary point of contact, providing tailored support throughout the entire customer journey.
Angela brings over 22 years of experience to the organization, including appointments at Ball Horticultural Company, where she represented Ball FloraPlant and Selecta genetics, as well as nine years at Dramm & Echter serving as the general manager. Her primary focus will be to facilitate a positive customer experience by liaising between customer and all facets of the Dümmen Orange organization, including production planning, logistics, product management, and marketing. Angela will oversee the work of Whitney Voelker, Junior Sales Associate, who is a recent addition to the sales team. Their combined efforts will result in a strong knowledge base on which to provide recommendation of growth opportunities for customers.
Eduardo Flores, Sales Director at Dümmen Orange, comments on the addition of Angela to the sales team: “At Dümmen Orange, North America, we are committed to our customers’ success. We focus on the customer experience; building the best team for our customers is key to our commitment and strategy. I’m very excited to welcome Angela and Whitney to the team; their strengths and experience will contribute significantly toward providing valuable solutions and support to our customers.”