SNA debuts SEGreen

SNA debuts SEGreen

The new event will look to the future of the green industry.

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March 11, 2016
Business Events

ATLANTA, Ga. – The Southern Nursery Association (SNA) has announced plans for SEGreen, a new event, debuting Aug. 30–Sept. 1 at The Classic Center in Athens, Georgia. SEGreen will look to the future for Southeast growers, landscapers and retailers through a regional marketplace, education, and garden, nursery and retail tours. A host of the region’s top experts will participate, sharing their expertise and perspectives on the road ahead.

This year’s event will kick off with garden, nursery and retail tours on Aug. 30. Included on the agenda is the SEGreen Marketplace, SEGreen Plant Conference and the SEGreen Landscape Conference (Aug. 31 and Sept. 1). SNA will be conducting annual business as well during SEGreen with the 61st SNA Research Conference (Aug. 30–31), the 118th Annual SNA Business Meeting (Sept. 1), and the SNA State Officer’s Conference (Sept. 2).

SEGreen will enable participants to see more green in their future by providing a platform for learning about and sourcing new and innovative products, gaining knowledge about near and long-term industry dynamics, and cultivating new business relationships. SEGreen will attract all industry segments across the Southeast – breeders, growers, landscapers, retailers, researchers, manufacturers, distributors and service providers. The event is expected to draw more than 2,000 industry professionals.

The SEGreen Marketplace will feature the best plants and related landscape products. The product mix will include ornamental trees and shrubs, color, equipment and related landscape and outdoor living products, garden gifts and accessories, seasonal products, and more – all from the region’s top growers and suppliers.

Education for the grower, the landscaper, and the retailer will be divided into major areas of focus offering concepts and hands-on training to further develop careers and expand business. The SEGreen Plant Conference will unveil some of the hottest new plants coming to market and offer an opportunity to learn from leading industry plant experts. The SEGreen Landscape Conference will feature estimating, design and installation workshops for the novice or master alike. The SNA Research Conference will offer cutting-edge content of the latest horticultural research. Plus, on-floor education will feature new product demonstrations and reviews.

“SEGreen is truly a vision of the future, offering attendees a new opportunity to see leading “green” people, see the newest and most innovative “green” products, and see more “green” in their bottom line, ” said Karen Summers, SNA executive vice president. “And Athens has a lot to offer – from art, shopping, dining and nightlife to gardens, local nurseries and retail garden centers. It has the vibe and energy to attract a large audience and build a fresh, new regional event.” 

More details of SEGreen will be released in the coming weeks. For further information, contact the Southern Nursery Association, Inc., PO Box 801454, Acworth, GA 30101, 678-809-9992, mail@sna.org, or visit the SNA website at www.sna.org.