On April 14 President Obama signed a law that removes the expanded 1099 reporting requirement from the Affordable Care Act. Considered a big win for small businesses, the Small Business Administration and the President supported repealing this provision. It would have required businesses to send 1099 forms for all purchases of goods and services over $600 annually. The President said the requirement “would have been an undue barrier to small business growth”.
2010 Floriculture Crops Summary, released by USDA National Agricultural Statistics Service, reports the 2010 wholesale value of floriculture crops is up 3% from the revised 2009 valuation. The total crop value at wholesale for the 15-state program for all growers with $10,000 or more in sales is estimated at $4.1 billion for 2010, compared with $4 billion for 2009.
California continues to be the leading state with crops valued at $1 billion, up 8% from the 2009 value. Florida, the next largest producer is down 1% from the prior year to $810 million in wholesale value. These two states account for 44 percent of the 15-state total value. For 2010, the top 5 states are California, Florida, Michigan, Texas and North Carolina, which account for $2.75 billion, or 66% of the 15-state total value.
The number of producers (6,126) for 2010 is down 7% in the 15 states compared with the revised 2009 count of 6,561. The number of producers with sales of $100,000 or more dropped 7% to 2,706 for 2010 from 2,918 in 2009.
In the 15-state program, total covered area for floriculture crop production was 725 million sq. ft. However, these data are not comparable with the 2009 revised area of 807 million sq. ft. because the 2009 data were collected in conjunction with the Census of Horticultural Specialties and included area used for production of nursery crops as well as floriculture crops.
The wholesale value of bedding and garden plants, which include herbaceous perennials, at $1.9 billion, is up 4% from 2009. This is the largest contributor to value of sales and represents 48% of the wholesale value of all the reported crops.
California, Michigan, Texas, North Carolina and Ohio, the top five states in this category, account for 57% of the total 15-state bedding and garden value. The number of growers producing annual bedding and garden plants is 1,666, down 8% from 2009.
Pictured: 2010 Floriculture Crops Summary, released by USDA National Agricultural Statistics Service, reports the number of producers (6,126) for 2010 is down 7% in the 15 states compared with the revised 2009 count of 6,561.
Over 220 applications from schools nationwide for Burpee Home Gardens’ 2011 “I Can Grow” Youth Garden Award. From these applications five recipients were selected. On April 6 more than 250 Burpee vegetable and herb plants were delivered to Robles Elementary School in Tampa, Fla. Students from all grade levels helped install their new school garden and raised vegetable beds. They were led and coordinated by the Burpee Home Gardens team, and Robles science resource teacher Christine Danger.
The planting received coverage by local media, including a 2-minute newscast segment by WFLA (NBC) Tampa; an article in Tampa Bay Parenting magazine and a featured gardening demonstration by Burpee Home Gardens marketing director Diane Hund on “Daytime,” a local Tampa morning show. Garden installation events and further media outreach is planned for Nashville, Washington, D.C., Detroit and Minneapolis.
Pictured: Robles Elementary School in Tampa, Fla., was one of five schools that received a Burpee Home Gardens’ 2011 “I Can Grow” Youth Garden Award.
Plants Nouveau, a company specializing in plant introductions and marketing, recently announced a new partnership with Linda Guy, former managing director of Novalis.
“Plants Nouveau has always been a company about plants, fueled by the introduction of novel, innovative selections from real plant people,” said Angela Treadwell-Palmer, founder of Plants Nouveau. “Adding the expertise of Linda Guy and her genuine love for new plants as well as her breeder relationships into our mix gives us amazing credibility, an amazing new plant inventory and an even more amazing addition to my innovative vision and plans for the future.”
“Linda and I have been good friends for many years, it’s super fun to finally be working with someone who shares my passion for new plants and proper marketing.”
Along with founding Plants Nouveau, Angela successfully managed two of the most significant new plant introductions in the last two decades; the Knock Out rose from The Conard-Pyle Co. and breeder William Radler and Echinacea Orange Meadowbrite, from The Chicago Botanic Garden and breeder James Ault.
Most recently, Linda Guy managed Novalis LLC, one of the most respected new plant introduction companies for independent garden centers in the U.S. Linda has a passion for Southern plants, and has traveled the world extensively, looking for new plants.
“The natural world is filled with wonder. What better way to experience it than looking for new varieties?” said Linda. “Amazing plants and the people connected to them—Plants Nouveau connects the dots. It doesn’t get any better than that.”
Angela said the new partnership means something for everyone in the industry.
For breeders, it means wider grower coverage and more marketing dollars in the future.
For licensed growers, it means more promotion to help you sell the plants we’ve asked you to grow. It also means wider access and different introduction channels for plants we are promoting. Linda brings a lot of well established breeder relationships, so we’ll be adding those plants to our portfolio. This means a larger list of plants to grow.
"So, be on the lookout for cool new plants plus some totally hip and savvy marketing ideas to come," Angela said.
The latest additions to the Superbells Punch series from Proven Winners are gaining national attention in popular magazines. Superbells Coralberry Punch and Superbells Blackberry Punch are appearing on the pages of many just-issued gardening and lifestyle magazines.
Better Homes and Gardens (April 2011), Gardening How-To (January/February 2011), Small Gardens (Spring 2011), and Birds and Blooms (February/March 2011) are just a few of the high-profile publications that have featured this series of plants that offer a dark, black eye surrounded by a bright bloom color. Rick Schoellhorn, director of new products for Proven Winners, explains why these plants are getting attention.
“The Superbells Punch series is our attempt to capitalize on two different gardener interests,” he said. “We are working to get the blackest eyed forms we can so that we capture the consumers eye with bi-color blooms, contrasting with bright colors on the outside of each flower. The interest in black flowers and foliage also is a secondary highlight as black seems to be gaining a lot of attention in national marketing, but unrelieved black is less of interest to consumers than black spiked with bright contrast tones.”
Though these plants haven’t even seen their first summer season, they are attracting attention in university plant trials as well – having earned a “Plant of Merit” at the University of Georgia and “Consumer Favorite” at the Long Island Trial Gardens.
In 2010, the editorial mentions received by Proven Winners were seen by nearly 200 million readers, a more than 100 percent increase from 2009—according to figures recently released by the company. For more information visit www.provenwinners.com.