Princettia joins breast cancer awareness promotions in Japan

Princettia joins breast cancer awareness promotions in Japan

Suntory Flowers partnered with several major brands, including Estée Lauder and Japan Airlines.

November 10, 2017
Press Release
Marketing Supplier News Varieties

Suntory Flowers has partnered with several major brands to support breast cancer awareness and fundraising. Bright pink Princettia euphorbias compliment Pink Ribbon promotions.

Cosmetics and fragrance giant Estée Lauder celebrated the 25th year of its breast cancer awareness campaign. The event kicked off Sept. 29 in Tokyo’s Ginza shopping district. A pink maze led people through educational displays and to a photo spot, where participants posted their pictures to #pinkribbon25.

Japan Airlines also had a special “pink flight.” Passengers received a pink rubber bracelet, a breast cancer awareness card and Princettia plant as a gift.

Suntory also worked with a lingerie brand called Wacoal to support its “Love Your Bust” campaign. Princettia was displayed in Wacoal stores as part of the celebration. 

Also, a portion of Princettia sales will be donated to the J. POSH Pink Ribbon Fund of the Japan Breast Cancer Pink Ribbon Campaign.

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