Syngenta Flowers launches two new flower series for 2017

Syngenta Flowers launches two new flower series for 2017

Both Sunfinity sunflower and Obsession Cascade verbena will be available in stores early June.

February 15, 2017
Press Release
Breeding Supplier News

GILROY, CA — Breeders at Syngenta Flowers, LLC, part of Syngenta AG’s Lawn & Garden unit, have been working overtime to bring two new varieties to home gardens this growing season — Sunfinity sunflower and Obsession Cascade verbena.

It took nearly 10 years to develop Sunfinity, Syngenta’s branded sunflower that offers nonstop blooming, multiple branches, and more flowers all season long. Unlike traditional sunflowers that produce one flower late in the season and then die, Sunfinity will continually bloom, with an average of 50 blooms per plant from late spring through late summer or fall.

Sunfinity sunflower

“Sunfinity has generated enormous enthusiasm,” says Sean Valk, head of Marketing with Syngenta Flowers. “We haven’t heard this much buzz since we introduced our Calliope Interspecific Geranium.”

These vigorous sunflowers will grow to garden heights of 36 to 48 inches and widths of 24 to 36 inches and are ideal for large garden spaces and patios. Sunfinity delivers value along the value chain from plug producers to brokers, growers, retailers and, particularly, consumers.

The other product is a new class of seed Verbena with a spreading and mounded habit, called Obsession Cascade. Obsession Cascade will quickly fill pots and baskets with vibrant, one-of-a-kind flower patterns. Obsession Cascade is hearty and continues to perform and flower in the garden well after many other varieties have died from disease.

Obsession Cascade verbena

“We’re pleased to bring innovation, beauty, and convenience to home gardeners,” says Scott Valentine, head of Syngenta Flowers for North America. “And we’re committed to working closely with our broker and Root and Sell customers to enhance service and drive value for the finished growers and retailers.”

Syngenta Flowers tested and trialed these new products and acquired extensive technical knowledge on their performance and production.

Worldwide, parent company Syngenta invests approximately $1.3 billion annually in R&D, more than $3.5 million every day of the year.

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