Terra Nova Nurseries is changing its URC program

Terra Nova Nurseries is changing its URC program

The Oregon-based operation has contracted wth Dümmen Orange to produce unrooted cuttings.

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July 18, 2017
Press Release
Structures and Components

Terra Nova Nurseries announced today it has contracted with Dümmen Orange to produce Unrooted Cuttings (URCs) from Terra Nova private stock located at Dümmen Orange’s Central America facilities. The URCs will fulfill orders in North America and Europe. Following the announcement during AmericanHort’s Cultivate ’17 trade show and conference, official URC production will begin Oct. 3, 2017 (week 40) and thereafter continue.
Savannah International, Ltd., located in the Republic of Kenya, Africa, which is the former North America supplier of Terra Nova Nurseries’ URCs, will continue to hold a license to sell the URCs outside North America. The change was precipitated by logistical challenges caused during ongoing construction at Jomo Kenyatta International Airport in Nairobi, Kenya

As airline connections from Kenya to the Unites States were altered, extended time to transport the cuttings from the Savannah International, Ltd. facility to the United States diminished the quality of the product. This led Terra Nova Nurseries to seek new and diverse supply systems to ensure the delivery of high-quality, on-time cuttings to its global licensee and customer base. 

Dümmen Orange has been a long-time Terra Nova Nurseries licensee and has gained much experience growing the stock and selling the cuttings into the global market. This made the new contract production agreement between Dümmen Orange and Terra Nova Nurseries a palpable and advantageous choice for both companies. 

“Extending our URC program partnership with Dümmen Orange is particularly beneficial due to the organization’s stability, business-to-business computer integration, history of consistent order fulfillment, and diverse delivery systems,” said Ken Brown, general manager and co-owner of Terra Nova Nurseries. “Simultaneously, Savannah International, Ltd. will continue to supply quality URCs of our stock beyond North America.”

The URCs are available through Terra Nova Nurseries, the North American broker networks, and Dümmen Orange’s global sales network.