ATLANTA, Ga. – The Southern Nursery Association (SNA) has announced plans for the 2019 SNA Conference. After favorable reviews of the 2018 conference, plans are underway to hold the 2019 conference once again at the Baltimore Convention Center on Monday and Tuesday, Jan. 7-8, 2019, preceding the Mid-Atlantic Nursery Trade Show (MANTS) which takes place Wednesday, Jan. 9 to Friday, Jan. 11, 2019.
Participants of the 2018 SNA Conference were positive about the location, the meeting space, and the added convenience of the conference held two days before the opening of MANTS. Participants were once again impressed with the plant conference speaker lineup and the quality of research papers presented at the research conference, and enjoyed the open format of the conference allowing ample time for networking and discussion.
On Monday morning Dr. Charlie Hall and Dr. Marco Palma, Texas A&M, teamed up to present “The Forecast – A Preliminary Outlook for the Spring Season” during the SNA SuperSesson. These two green industry economy experts offered a preliminary economic outlook for the industry and the key drivers impacting the industry today. The complete video presentation is available here.
Craig Regelbrugge with AmericanHort provided an update on Tuesday morning during the SNA SuperSession, offering his insight on the ever-changing political landscape on Capitol Hill. Details of the SNA Synergy Sessions can be found here.
One component of the conference was the SNA Synergy Session featuring participant-driven roundtable discussions covering topics chosen by attendees and facilitated by the most qualified people attending the session. Topics included Challenges in Plant Breeding led by David Roberts, Bailey Nurseries; Stories Behind the Plants led by Richard Olsen, U.S. National Arboretum; Shrub and Tree Trends led by Tim Wood, Spring Meadow Nursery; Value of Our Products and Services led by Raymond Evison, Guernsey Clematis Nursery Ltd.; Hydrangeas led by Rick Webb, Louisiana Growers; Plant Trial Programs led by Leanne Kenealy, Hoffman Nursery. Details of the crowd-sourcing and concept of the session can be found here.
In 2019, the conference will include more "cross-pollination” between the plant conference and research conference presentations. This means even more collaboration and synergies between all participants.
Sponsorship packages for the 2019 SNA Conference will include all-access passes to the conference to allow face-to-face engagement throughout the two days of keynotes, roundtables, plant conference, and research conference sessions to create meaningful business relationships without time constraints. The sponsor package will also include tabletop display space, as well as other promotion before, during and after the event. The SNA Conference will provide a platform to communicate, demonstrate, train or simply engage with customers on a personal, one-to-one level.
“Collocating The SNA Conference at the Baltimore Convention Center two days before the opening of MANTS offers many advantages to the audience of both events,” said Karen Summers, SNA executive vice president. “Participants have the convenience of attending the industry’s most widely recognized conference for new plants and quality research and attend one of the industry’s largest trade show. The SNA Conference draws many of the industry’s top plantsmen and researchers, and I am confident this creates new synergies for everyone involved,” she added.