Bailey expands brand team
Lisa Swast (left) and Kelly Becker (right)
Photo courtesy of Bailey

Bailey expands brand team

Lisa Swast and Kelly Becker join the Bailey Consumer Brand team.


Bailey has announced two new members of the Consumer Brand team: Lisa Swast as Retail & Landscape Program Coordinator and Kelly Becker as Brand & Licensing Sales Representative. This expansion is part of the ongoing work within Bailey to focus and build a brand team that can meet the growing needs of the company's consumer brands Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses.

Lisa Swast has been with Bailey for over five years, first as an Inside Sales Representative. Most recently, she has been a valued member of the Brand team as the Brand & Licensing Representative. In her new role as Retail & Landscape Program Coordinator, Swast will work with garden center and landscape channels to support our consumer brands, creating demand, and connecting these channels with our network of licensed wholesale growers. “Her enthusiasm and experience will continue to be a huge asset to our Brand team as we continue to build our consumer brands and increase our retail presence,” shares Layci Gragnani, Brand & Business Development Manager.

Kelly Becker joined Bailey almost five years ago working as Assistant Foreman Inventory Control at the Nord Farm location in Minnesota. In her new role as Brand & Licensing Sales Representative, Becker will support Nick Stevens in his roles as Licensee Account Representative, as well as support brand sales.

"Kelly's experience with our inventory systems and attention to detail is the perfect combination for this role," adds Gragnani. "She will be a tremendous asset to this brand team and to our licensed network growers."

Both Swast and Becker begin their roles immediately. Swast may be reached at  and 651-768-3306. Becker may be reached at and 651-768-3168.

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