Bailey launches quarterly e-learning series

Bailey launches quarterly e-learning series

Bailey customers will have access to targeted grower and retailer tracks.

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Following the success of the Virtual Expo last month, Bailey Nurseries is launching a quarterly e-learning series for its customers with specific content focused on market channel. The series begins in September with a focus on grower customers and led by some of Bailey’s foremost experts in their fields. Upcoming sessions in the fourth quarter will be focused on retail topics. For more information or to register, please contact your Bailey Sales Representative.

Everything Hydrangeas: From Variety Selection, to Production, and Sales
Wednesday, Sept. 9 | 10:00 a.m. – 11:30 a.m. CT
This session focuses on the breeding and introduction process for Endless Summer Hydrangeas and First Editions Shrubs & Trees, a look at new and future varieties, production tips to grow beautiful and retail-ready hydrangeas, and Bailey’s consumer marketing tactics used to drive pull through sales for growers.

Presenters:
Natalia Hamill: Brand & Business Development Manager
John Fisk: Midwest Container Production Manager
Jean-Marc Versolato: Midwest Plant Health Manager
Alec Charais: Marketing & Communications Manager

Bareroot Tree Speed to Market: Picking the Right Liner for the Right Situation
Wednesday, Sept. 30 | 10:00 a.m. – 11:00 a.m. CT
Maximizing crop turns is essential to your business’ bottom line but can be a challenge with long-term crops such as trees. Understanding available liner options and how to efficiently utilize them in your production setting can have a dramatic impact. This session is led by Bailey’s production general managers to offer insight into its learnings so that customers can balance speed to market with high-quality outputs.

Presenters:
Shane Brockshus: West Coast General Manager
Kevin Johnston: General Manager – Midwest Production