Dümmen Orange announces Perry Wismans as director of business development
Photo: Dümmen Orange

Dümmen Orange announces Perry Wismans as director of business development

Wismans joins the company’s executive committee and will head the research and development pipeline.


On Feb. 19, Dümmen Orange announced the appointment of Perry Wismans as director of business development as he joins the Dümmen Orange executive committee.

In his new role, Perry will focus upon bringing the valuable research and development pipeline of Dümmen Orange to the company’s clients and markets. Much of his professional career has been dedicated to building one of the most respected flora-culture companies in the world. In that role he was one on the driving forces in developing the Dümmen Orange organization into the company it is today.

“Perry is an innovator at heart”, said Hugo Noordhoek Hegt, CEO of Dümmen Orange. “He developed and implemented different game-changing ideas which not only have brought tremendous value to the Dümmen Orange organization but also to its customers.”

“I'm honored and grateful to the board for the opportunity to help lead this exceptional company of creative, dedicated and talented professionals,” said Perry Wismans. “We work in a wonderful industry with passionate partners throughout the value chain. I look forward to connecting with our customers and as we work to produce innovative, relevant and beautiful products for them. This is an opportunity that any floriculturist would welcome.”

Hugo Noordhoek Hegt: “Various innovations that were created under Perry’s guidance have been recognized with industry awards such as the Greenhouse Grower’s Medal of Excellence, the Ball Seed Platinum Supplier Award, the FleuroStar Award as well as numerous Top Breeder awards. I’m looking forward to working with Perry in the next years.”

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