Berg takes on this role with 13 years of experience marketing horticultural products and companies on a global scale. Recently, he served as Product Manager for the annuals category at Dümmen Orange. Prior to Dümmen Orange, through his agency BlueSkye Creative, Berg led the marketing strategy and campaigns for McHutchison Horticultural Distributors and Vaughan’s Horticulture, each subsidiaries of Dümmen Orange. His new role will be overseeing the marketing efforts internally for all North American held companies, including Dümmen Orange NA, Dümmen Orange Delta, McHutchison Horticultural Distributors, Vaughan’s Horticulture, and Quick Plug.
"Dümmen Orange has developed a broad portfolio of plant genetics, products, and services for the North American market," Keith Cable, President of Dümmen Orange, NA, said according to a press release. "We look forward to expanding the value of these products through strong marketing strategies and programs to support our grower customers, broker representatives, and retailers. Chris’s high-level strategic thinking around positioning, messaging, and building awareness through innovative engagement will deliver Dümmen Orange the awareness required to support and win new partners and customers.”