Dümmen Orange and Hishtil join forces for Basewell promotion
Image courtesy of Dümmen Orange & Hishtil

Dümmen Orange and Hishtil join forces for Basewell promotion

The partnership will expand the product offering in 2020 for growers across the globe.

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De Lier, NL -  Dümmen Orange and Hishtil recently signed a Memorandum of Understanding (MoU) for joint collaboration on promoting bare-rooted cuttings under one single brand: Basewell. This new collaboration will give growers access to both unsurpassed genetics and the rooting technology of Basewell that promises to simplify processes, optimize space and save labor, according to a press release.

Dümmen Orange made its Basewell annual and perennials commercially available to the North American market in 2018. This year, Dümmen Orange launched its annuals to the European market. Other Dümmen Orange Basewell products are on their way. Dümmen Orange is focusing on broadening Basewell products by collaborating with new partners like Hishtil in order to add more options and diversity to the assortment.

This new MoU will lead to the following results:

  • Dümmen Orange and Hishtil will set up a joint standard of product specifications, to assure consistent quality of all Basewell products to their customers.
  • The MoU is effective as per season 2020. Hishtil will start applying Basewell to its production and product labeling.
  • A whole new range of Basewell herbs products from Hishtil will become available to the North American market.

“Basewell fits Hishtil's mission perfectly to provide horticultural solutions by utilizing innovative and economic technologies based on cutting edge knowledge and technology," Amit Dagan, general manager at Hishtil, says. "We are excited to be able to have our products offered in this new form. We see this as being another solution to meet our customers’ needs."

Basewell is a rooting technology for growers across the globe that simplifies processes, optimizes space, and saves labor, according to the release. The technology utilizes an off-shore propagation process to deliver bare-root cuttings directly to the grower.

“The Basewell family is growing and becoming the standard in the market for bare-rooted cuttings production," Olivier Aretz, managing director of product teams and strategy at Dümmen Orange, says. "Our customers will benefit from this new collaboration because it gives them access to a wider range of products, making it more attractive to them to invest in their business by starting to apply Basewell to their production processes."