There’s no doubt about it: plants are in high demand. They’re the bright spot in an office; they create the ambiance in a backyard and they provide the sense of satisfaction that comes with caring for a seedling and watching it grow.
We’re all looking for a little relief from the upcoming election, the never-ending news cycle, the looming uncertainty of the upcoming school year or whatever stress is on your shoulders. With so much disappointment over canceled summer vacations, postponed parties and family gatherings, and celebrations that seem a little underwhelming, it’s tough to stay positive.
Whatever celebrations and gatherings we can have are mostly happening at home or online. What better way to make the most of your space than filling it with bright blooms and lush foliage?
People are noticing that more than ever and plants both indoor and outdoor are seeing some extra love in pop culture. I don’t know about you, but I’ve been seeing plants pop up in places I haven’t seen them before — an insurance commercial set in a garden center, a group of succulents on a doormat design, a high-fashion photo shoot featuring huge foliage plants — even monstera leaf earrings and plant-themed jewelry.
In fact, the last time I visited Etsy, four out of the six featured items were plant-related.
That’s one of the reasons I feel so lucky to work in an industry that is not only weathering the current storm, but thriving in it. On a recent call with some folks on the landscape side of the horticulture industry, I heard much of the same: gratitude that the industry is doing well and hopes that it will continue to grow once the pandemic is over.
I hope you take a few minutes to feel lucky too.
Kate Spirgen, Editor | firstname.lastname@example.org | 216-393-0277