Breaking down a new demographic

Features - Demographic infographic

Young homeowners are credited with much of the gardening boost of 2020, and this demographic shows no signs of slowing down.

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April 19, 2021

Young homeowners are credited with much of the gardening boost of 2020, and this demographic shows no signs of slowing down in 2021, according to a survey conducted by Axiom Marketing, a Minneapolis, Minnesota-based firm. The survey, “Axiom 2021 Gardening Insights Survey: Gardening in a COVID-19 World,” took a look at how their experience compared to gardeners over 40. Across all age groups, 86% of homeowners plan to continue gardening in 2021. Check out more of their key findings, below:
SOURCES: https://axiomcom.com/2021-garden-survey/, “Younger Homeowners Drove 2020 Gardening Boost” press release issued by Axiom Marketing
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