To help their customers build and maintain successful grass programs, Hoffman Nursery has expanded its management team. Michael Betterly, an experienced horticultural and consumer products executive, joins the nursery as Head of Sales and Marketing. David Hoffman, who has had a range of responsibilities at the nursery, moves up to Senior Director of Sales and Operations.
Michael (Mike) Betterly brings experience in sales, branding, finance and corporate strategy. He earned a B.S. in marketing and international business from Penn State University and an MBA from SDA Bocconi, an internationally ranked program in Milan, Italy. He spent eight years as vice president of marketing and sales with The Organic Mechanics Soil Co. in the Philadelphia area. While there, he developed multiple successful marketing programs, managed a team of independent sales representatives, improved the product line and increased customer satisfaction. After spending time on the West Coast honing his business development skills, he moved back East to be closer to family. He joined Hoffman Nursery on Dec. 30, 2019.
Betterly will oversee the sales and marketing teams and he will concentrate on strategic planning and program development. His addition will give the nursery’s customers more dedicated sales and marketing expertise to help grow their businesses. Jessica Hall, the nursery’s customer experience coordinator, and sales and customer service assistants Sara Bell, Stephen Gillis and Mandy Cuskelly will provide customer service, expert advice and timely communication. Betterly’s marketing expertise complements the nursery’s marketing team, which includes Marketing Director Shannon Currey, and Marketing Assistant Alex Stanley-Stretch.
David Hoffman has developed a broad range of nursery expertise. He worked part time at the nursery through high school and earned a degree in horticultural science from North Carolina State University. Afterward, he spent two years working at perennial plant nurseries in Europe. He returned to Hoffman Nursery in 2015, serving as project manager and chief customer experience officer. At the start of 2020, Hoffman moved into the role of senior director of sales and operations. He will cover day-to-day decisions and facilitate communications among all sectors of the nursery. His leadership will allow owners Jill and John Hoffman more time to focus on strategy and the broader vision of the nursery they started in 1986.
For more information, visit http://hoffmannursery.com/