Hoffman Nursery keeps moving with new logistics manager
Manny Martinez
Photo courtesy of Hoffman Nursery

Hoffman Nursery keeps moving with new logistics manager

Manny Martinez joins the North Carolina nursery as their new logistics manager.


Hoffman Nursery, Inc. continues to strengthen its team with the hiring of a new logistics manager. Manny Martinez joined the nursery in July 2021 with over 20 years of experience in distribution and logistics. He specializes in team building and is responsible for educating other team members on using strategic implementation and improving efficiency, including lean process and company collaboration. His team ensures customers get accurate, timely and cost-effective shipments of the highest quality plants.

Before joining Hoffman Nursery, Martinez managed logistical operations for Goodwill Industries, Walmart and Burlington Coat Factory. He was brought onto the team when the nursery’s longtime shipping manager transitioned to full-time work on his family farm. As the logistics manager, Martinez manages the entire shipping process and oversees facilities personnel. He handles permitting and communicates with all the shipping vendors to keep a steady and timely flow of plants into and out of the nursery.

Martinez’ combination of positivity and boundless energy encourages others to work hard and do their jobs well. In his free time, he likes to hike and explore museums. He’s an avid vinyl record collector and loves discussing music. He has enjoyed learning the specifics of the nursery and has connected quickly with his new team. David Hoffman, senior director of sales and operations, says “Manny’s experience and resourcefulness make us confident we can navigate logistical challenges — even those intensified by the pandemic — while delivering high-quality plants and service.” As for Martinez, he’s “all in,” and the nursery’s customers will be happy to know he’s on the job.