Sakata Seed America announced that Eduardo Flores will take on the role of chief operations officer (COO) for Sakata Seed America. Flores will assume responsibility for all of Sakata’s logistics, operations and seed production activity in North and Central America, reporting to John Nelson, executive vice-president, and administratively to Dave Armstrong, president-CEO. Flores will be based in Sakata’s Morgan Hill, California headquarters.
Flores has extensive experience leading supply chain operations for vegetable seeds, having served as regional operations director for Monsanto’s North American vegetables business. He was also the commercial lead for De Ruiter, a global leader in high-tech greenhouse tomato seeds and other crops, acquired by Monsanto and, most recently, Flores led global strategy for Dümmen Orange, the Netherlands-based ornamentals company.
Flores holds a B.S. with honors in mechanical and industrial engineering from the Institute of Technology and Higher Education of Monterrey (Mexico) and an MBA from the Massachusetts Institute of Technology (MIT). He is fluent in Spanish and English.
“We are excited to have Ed join Sakata,” says Armstrong. “Ed’s strong operational background and cross-cultural experience is a great fit for Sakata.”
“Ed will be an immediate contributor to Sakata,” says Nelson. “Ed brings the ability to enhance Sakata’s industry leading supply chain team.”
Across my career, I’ve shared Sakata’s belief that seeds have the potential to improve lives and create healthier communities,” says Flores. “This is a remarkable opportunity to combine my passion for seeds and merge it with my professional business experience to contribute to Sakata and our colleagues.”
The AFE Bulletin's 60th anniversary edition is the American Floral Endowment's fourth quarterly print issue of 2021. In this special publication, the AFE shares their history and successes while also recognizing the many organizations and individuals who have supported their growth. This extended issue shows the past, present and future of AFE.
Read the bulletin here.
Dümmen Orange’s 2022 poinsettia catalog presents trends for growers and highlights merchandising ideas for retailers. The breeder has included QR codes throughout the catalog, making it more interactive for readers.
The Dümmen Orange poinsettia program is a combination of two long-standing breeding programs, Ecke and Red Fox.
"Highlights for 2022 include Norwin Orange, whose namesake celebrates an industry icon, friend and long-time partner to the Ecke program, Norwin Heimos. Norwin Orange is the brightest true orange available, and its early finish makes it a perfect selection for autumn sales," the Dümmen Orange team states.
"Traditional reds, of course, make for a proper Christmas program. Imperial’s fiery red bracts stand out at retail with upscale appeal. Growers will like that it is fast to finish and can be grown at high density. The reduced bench time, paired with more plants on the bench, means more profits for growers and retailers."
The broad assortment offers a wide range of choices that encourage increased sales by giving the consumer interchangeable decorating options throughout the season. Click here to take a look at the 2022 Dümmen Orange poinsettia catalog.
Jet Fresh Flower Distributors has announced they are partnering with Details Flowers Software.
At the same time, Jet Fresh Flower Distributors is also forming strategic partnerships with wholesale flower companies throughout the United States, Canada and the Caribbean in order to maintain the cold chain needed to supply these orders and not bypass wholesalers.
“Currently, the trend has been for the event and retail florists to bypass wholesalers and order their flowers from Dotcom suppliers or importers from Miami, California and Holland, which are then express delivered overnight, they hope,” said Mike Black, president of Jet Fresh Flower Distributors and Jet Fresh Flower Growers, S.A. “In our experience, those people aren’t consistently successful because they lose the entire proper cold chain.”
Since the COVID-19 pandemic, the need for express delivery services has increased tremendously. For many florists, overnight delivery services and air freight are their only options for receiving flowers. Unfortunately, shipping flowers in these ways can lead to headaches caused by damaged or lost products. These express delivery services are not equipped with the proper refrigeration to maintain the cold-chain and are difficult for floral professionals to rely on.
When Details was looking for a partner, Black knew he needed to create a system that has been proven to prevent issues caused by these delivery practices.
“Our idea is to offer flowers available, compile the orders, and ship them with our strategic partners via refrigerated carriers,” said Black. “We want to give wholesalers the time to be able to offer additional products, including supplies and hard goods, and give buyers access to even greater products.”
Black says the idea is for there to be no disappointment from flowers that were transported poorly. As a result, Jet Fresh also plans to cover the costs of transportation to the wholesaler as well as the wholesaler’s margin. “The wholesaler is ensured to have those costs covered in the prices we are quoting,” said Black. “It’s never the wholesaler’s loss.”
Jet Fresh Flower Distributors is currently offering buying through Details Flowers only in the state of Florida, and they have already partnered with Carlstedt’s Flower General Wholesale Florist to cover the Orlando territory and north.
“We are very eager to take off with Details, said Fernando Ortega, general manager of Jet Fresh Flower Distributors. ”However, we need to do it right and take all the proper steps to ensure the success of the program. We need to walk before we run.”