With the ongoing mission of “Creating Beauty That Inspires,” J. Berry Nursery announces its online expansion, delivering customers’ favorite brands of plants via direct online ordering. The online expansion of the J. Berry brands offers customers convenient access to favorites like Hollywood Hibiscus, Black Diamond Crape Myrtles, Déjà Bloom Azaleas, Summer Spice Hardy Hibiscus, Crown Jewel Begonias, Emerald Empire Crape Myrtles, and Season to Season Gardenias, among others. The direct-to-consumer sales provide another channel for customers to find their favorite J. Berry branded varieties--but from the comfort of home.
“In 2020, J. Berry Nursery became serious about online fulfillment of live plants because of changing consumers’ shopping habits,” says Jim Berry, co-owner and founder of J. Berry Nursery. “We were asked by our largest customers to do fulfillment for their online shoppers. Getting started required a bit of backdoor prep and education. We’re still learning as that aspect of our business grows. My philosophy is that markets change, and we must, too. To stay in business, businesses must evolve.”
To support the online sales of the brands, J. Berry Nursery hired two fulfillment team members devoted to online orders. Additionally, the company is expanding into Mae Nursery in Lindale with their shipping facility.
Currently, consumers can find approximately 50 J. Berry Nursery grown plant sku’s via their own website. They also provide order fulfillment for The Home Depot and Amazon online sales. Between all three platforms, J. Berry Nursery projects over 300 online offerings for 2023.
In addition to providing online sales, J. Berry Nursery has partnered with Boss Boxx, a company that develops affiliate programs to support direct-to-consumer sales. Kayla Sellers, J. Berry Nursery Online Sales and Marketing Director says, “We are working with and learning from the Boss Boxx team to get the special plants we are creating and growing in front of an online audience so they can get the attention they deserve.” She went on to say, “The affiliate community being created has become a place where plant lovers, gardening experts and everyone who wants their home or garden to stand out, wants to be a part of. Becoming a J. Berry affiliate not only means we are rewarding our loyal online customers for sharing about their experience with these beautiful plants, but we are expanding the reach and recognition of the J. Berry brand as a whole."
While many of the J. Berry brands will be available online, customers will continue to find the brands at their favorite retail locations, such as Lowe’s, The Home Depot, and independent garden centers. Customers can use a zip code locator to find where J. Berry plants are carried locally.