Mycorrhizal Applications launches MycoApply EndoThrive

Mycorrhizal Applications launches MycoApply EndoThrive

Building on its legacy of innovation, Mycorrhizal Applications has launched MycoApply EndoThrive, the latest development in liquid mycorrhizal inoculant product technology for horticulture.

Subscribe

Mycorrhizal Applications was founded in 1995 on a basis of research and development and has been revolutionizing the industry ever since. In its latest leap in advancing mycorrhizal inoculant technology, MA has released MycoApply® EndoThrive, which is a new liquid mycorrhizal inoculant product for professional use. The new addition to the MycoApply product line is a suspended liquid concentrate formulation that contains a high concentration of active ingredients on a non-aqueous liquid carrier. Liquid products are preferred in many application situations; however, previous generations of liquid mycorrhizal inoculants were limited by several factors including shelf life. EndoThrive has been formulated to overcome these challenges and achieves a 2-year shelf life, while also providing several other formulation benefits, including its ability to be tank mixed with liquid fertilizers.

“EndoThrive offers many advantages to growers, including its ability to be added to a liquid fertilizer stock tank and applied with a liquid fertilizer feed, which provides application efficiency and labor savings,” said Blair Busenbark, MA’s sales & commercial marketing manager. “This next-generation formulation has been successfully implemented in the agriculture markets for several years and is the culmination of the first hands-on collaboration between MA’s mycorrhizal experts, and our parent company Valent BioSciences’ expertise and decades of experience in liquid biorational product formulation.”

EndoThrive is designed to allow medium- to large-scale growing operations to incorporate mycorrhizae into their growing protocols efficiently and effectively while avoiding any additional labor-intensive steps in their production protocols. With a liquid carrier and high concentration of active ingredients, EndoThrive is the culmination of years of R&D to become the most user-friendly mycorrhizal inoculant available. It can be seamlessly added to crop production practices with no need for any additional steps in the production protocol. Inoculation can be achieved with irrigation or fertilizer application via boom spray, sprinkler, drip irrigation, hand spray, in-furrow, or any method that effectively drenches the crop plant’s root zone to get the propagules into direct contact with the growing roots. This formulation is also ideal for in-field application for turf or landscape due to its liquid carrier and compact packaging size. EndoThrive is the best choice in the MycoApply product line for treatment of turf grass in sports fields, golf courses, and general turf/landscape maintenance.

MycoApply EndoThrive is available as of July 1, 2021, and features four species of endomycorrhizae: Glomus intraradices, G. mosseae, G. etunicatum, and G. aggregatum. These symbiotic soil organisms benefit about 85% of plant species and are included at a very high concentration of 720,000 propagules per pint (available in pint bottles, 8 pints to a case). EndoThrive is designed to be diluted at a rate of 8 fluid ounces per 100 gallons of water (which can be achieved via 1:100 injection/dosing equipment). This means that each 1-pint bottle of MycoApply EndoThrive can make 200 gallons of application solution.

Endomycorrhizae are biological, symbiotic soil fungi, which colonize plants’ root systems and act as a living extension of the roots, drastically increasing the absorptive surface area and improving the plant’s nutrient and water efficiency. Data shows that mycorrhizae provide a range of direct and indirect benefits to host plants through this symbiosis, and ultimately increase plants’ overall vitality, stress resilience, drought resistance, and transplant success. They can also reduce necessary investments in other important production inputs such as fertilizer and irrigation.

More information about MycoApply EndoThrive and its benefits: https://mycorrhizae.com/mycoapply-endothrive/.

Locate a MycoApply distributor by state or region: https://mycorrhizae.com/mycoapply-distributor-map/