Plant spotlight

Features - Marketing // Consumer reach

National Garden Bureau rolls out six plant classes for the 2023 “Year of the” program.

August 23, 2022

The National Garden Bureau, a nonprofit organization promoting gardening in North America on behalf of the horticulture industry and its members, recently revealed its 2023 “Year of the” plant classes.

The “Year of the” program chooses crops specifically for the North American market that are easy to grow and genetically diverse, as well as plants with a lot of new breeding to showcase.

Breeders, brokers, seed companies, growers and garden centers throughout the U.S. and Canada are urged to highlight these flowers and plants when planning their marketing for the 2023 season as the publicity generated from this program is substantial.

By Nov. 1, 2022, National Garden Bureau will have photos of numerous varieties of all six crops (provided by NGB members) posted on the NGB website. NGB also provides PDFs of fact sheets, flyers, handouts, signage, posters and PowerPoint presentations, for example.

After Nov. 1, all of the above can be downloaded at no charge from the NGB website. These tools will help the North American home garden industry promote these non-branded, non-specific varieties to consumers and encourage gardening with these interesting crop classes.

Like in 2022, NGB will host “Year of the” webinars featuring each plant. Last year, they were “consistently the most popular webinars hosted by NGB featuring our members as expert panelists,” says Diane Blazek, executive director of NGB.

Consumer publicity will begin in January 2023.

For more: www.ngb.org

Source: National Garden Bureau