Oster and Associates, a full-service marketing agency with clients in industries such as horticulture, luxury lifestyle, cannabis and produce, is now the agency of record for the North American operations of Dümmen Orange, who has its North American headquarters in Columbus, Ohio. (Global operations for Dümmen Orange are headquartered in De Lier, Netherlands).
Oster will manage public relations (PR) efforts to build brand awareness throughout North America for Dümmen Orange in the business-to-business (B2B) sector. Those efforts will also include planning, marketing strategy, writing, media relations, creating social media content and providing communications support among other things.
“As an agency that understands our industry, Oster has a strong tradition of working in horticulture to build brands worldwide,” said Chris Berg, director of marketing for Dümmen Orange North America. “They are great at telling a company’s story to targeted audiences that really help produce consistent results.”
Strong professional relationships are a two-way street and the one formed between both companies is no exception.
“We are excited to be working with an international horticultural leader like Dümmen Orange,” said Bev Oster, Oster and Associates president. “Our company cultures match up very well and we can’t wait to enhance their brand in North America and beyond.”