Citing the “dramatic rise in domestic and global business costs over the past decade”, PanAmerican Seed announced on Jan. 29 that it was making changes to its pricing structure and price lists.
Per the press release, the 2021-22 season will see prices increase in the “5-25% range depending on the product.” The price, the release states, is done to “keep pace with its dedication to innovative seed research and development, and to continue to bring its customers quality, reliable products.”
“We’ve all experienced escalating costs within our businesses – labor and shipping, government regulation and compliance. These are just some of the factors leading to our difficult task of re-examining our product pricing,” says Sean Valk, Global Director of Sales for PanAmerican Seed, per the release. “There are also rising costs in R&D and facilities as PanAmerican Seed works to bring breakthrough products to our customers, such as disease-resistant Beacon Impatiens and high-performance Artisan Echinacea. Our efforts to better control production conditions ultimately bring quality, reliability and confidence to your choice in our products.”
“Bringing innovative genetics to market that can solve problems and add value to growers and consumers is a cornerstone of PanAmerican Seed, and evaluating pricing is one way company leadership can continue to justify these significant investments,” says Anne Leventry, President of PanAmerican Seed. “We believe our customers have a right to demand good quality and reliable products from us and we are dedicated to supporting advancements in technology. Our existing seed pricing structure was simply no longer in-sync with the current market.”
PanAmerican Seed’s price increases go into effect on May 1.