ALEXANDRIA, Virginia — Friends of the floral industry, are you ready for year two of the AFE Challenge? Smithers-Oasis/FLORALIFE is, once again, partnering with the American Floral Endowment (AFE) to support AFE’s work.
Smithers-Oasis/FLORALIFE Matching Gift AFE Challenge:
You can support the Endowment even more, thanks to the Matching Gift AFE Challenge issued by Smithers-Oasis/FLORALIFE. Now through Dec. 31, Smithers-Oasis/FLORALIFE will match your donations, dollar-for-dollar, up to $20,000. In other words, when you give your support to AFE, you’re not only investing in the future of the floral industry — you are doubling your contribution.
AFE is an independent, nonprofit organization dedicated to advancing the floral industry through scholarships, grants and internship programs. It funds research in floriculture and environmental horticulture for the benefit of retailers, growers, wholesalers, importers and allied trade organization. Since 1961 AFE has sponsored over $17 million to projects that tackle industry challenges and help to attract and retain a knowledgeable and skilled workforce. Support from floral industry members like you helps to increase and expand these programs.
“Every day, AFE works for the future of the floral industry, and everyone who makes their living in it,” said Jim Daly, AFE chairman and vice president of FLORALIFE/Grower Global Operations and Corporate Research. “The AFE Challenge is one of those times when your gift is truly an investment, and we’re happy to help out.”
Photo courtesy of the American Floral Endowment