Registration open for Society of American Florists Reinvention Summit

Registration open for Society of American Florists Reinvention Summit

The digital event is scheduled for July 27 - August 1.


Registration is now open for the Society of American Florists Reinvention Summit, July 27-31. This all-virtual event, which includes a combination of pre-recorded and live experiences, is designed to help attendees engage with big-picture trends and learn how to apply these shifts to streamline costs and generate revenue. 

The Reinvention Summit takes place from 2 p.m. – 5 p.m. EST each day (except Wednesday, when programming begins at 11 a.m.). This highly interactive event will offer more than 15 sessions with a member full-access pass for just $249 (for non-members, $499). Attendees will engage with floral industry peers through these keynote and special sessions:
• Consumer Behavior in a COVID and Post-COVID World
• How Will COVID Affect Consumer Flower Buying?
• Online Strategies: Leverage Your Web Toolbox
• Leveraging the “Localvore” Movement

• Leadership in a Time of Crisis

"The event will bring together some of the top minds from inside and outside the floral industry to help attendees navigate and thrive in a COVID and post-COVID world," said SAF CEO Kate Penn. “Attendees can expect a mix of big-picture concepts with focused breakaway periods that allow for idea-sharing and networking — and the kind of practical takeaways we know our industry has come to expect from an SAF event.”

“Our goal is for every single person to walk away with a digital or physical notebook filled with new ideas on how to rethink and reinvigorate their businesses,” said Penn. 

Interested parties can click here to register.