Syngenta Flowers announces deal with Royal Van Zanten
Photo courtesy of Syngenta

Syngenta Flowers announces deal with Royal Van Zanten

Per the agreement, Syngenta will exclusively market and sell Royal Van Zanten pot mums in the U.S. and Canada.


Syngenta Flowers and Royal Van Zanten announced a new agreement for the exclusive production, marketing, and sales of their pot mum varieties by Syngenta Flowers in the United States and Canada.

Building on Syngenta’s current portfolio of pot mums, the addition of Dutch-bred genetics from Royal Van Zanten will offer growers an expanded choice in varieties from one supplier.  All Syngenta Flowers and Royal Van Zanten varieties will be available through Syngenta’s current broker network and supplied from their newly renovated onshore production farm in Alva, Florida. Growers will benefit from combined supply and logistics allowing ease-of-ordering and delivery efficiencies.

“With this partnership we are able to offer growers an even wider range of pot Chrysanthemums and many new exciting introductions in the future," sys Nico Laan, sales manager, North America for Royal Van Zanten. "Some of the Chrysanthemum varieties are already known to growers, these varieties will now be available again offering benefits like color retention, compact growth habit and short crop times.” 

“Syngenta Flowers is excited about our new collaboration with Royal Van Zanten as it contributes to our goal of offering a broad portfolio of innovative genetics, while decreasing complexity, " says Scott Valentine, Head of Flowers North America.  This, combined with best-in-class technical support and quality production, allows us to provide solutions for the success of our grower customers.”.

This new offering will be on full display during Cultivate 2019.  Syngenta's booth is #2457