The latest on poinsettias

Features - Poinsettias

July 25, 2022

According to the 2020 USDA Floriculture Report, poinsettia sales in 2020 totaled $157 million — up 3% from 2019. Slotted into the potted flowering plants category by the USDA, poinsettias account for 18.4% of sales in that category.

The market for poinsettias continues to evolve, too. There is a growing demand for non-red varieties, as well as painted options and smaller options like princettias. The way poinsettias are developed is changing too, with some university trials (including North Carolina State’s, which had its last run in 2020) closing up shop and most of the trials being held by growers, including Plantpeddler, N.G. Heimos and Lucas Greenhouses.

Below, there’s information on the five biggest poinsettia producing states and trial results from Plantpeddler’s 2021 Variety Day. And, if you have your own insight into poinsettias, drop us a line at — we’d love to hear from you. – Chris Manning

Beekenkamp team members at the 2021 Plantpeddler Variety Day in Cresco, Iowa. Pictured variety is Kayla Red.


5 largest states for poinsettia production (counting producers with $100,000 or more in sales)

  • California
  • North Carolina
  • Florida
  • Virginia
  • New York