The value of mycorrhizae

Increasing Profits - Mycorrhizae

Mycorrhizal Applications gives Ohio Earth Food ample support, credibility, and added value to maximize profits on their potting mixes.

August 19, 2021

Photo courtesy of Mycorrhizal Applications

At the Rodale Institute in Pennsylvania, Ted Stutz, owner of Ohio Earth Food, took a week-long course from Dr. Elaine Ingham, microbiologist, soil biology researcher and founder of Soil Foodweb Inc., he says. She gave an overview on the life of soil and the roles different microbes play in the health of the soil.

“She kept speaking so highly of mycorrhizal fungi and a huge part it plays in [the soil food web], and that if soil has been left bare for a length of time, that [fungi] might have died off,” Stutz says. “To get it back in the soil, she said it needs to get inoculated. She really believed in a product called MycoApply from Mycorrhizal Applications out of Oregon. So I tracked them down.”

Hearing Ingham talk highly of MycoApply was enough to persuade Stutz to search out to the company and use their product in his potting mixes. “In those days, when you described mycorrhizal fungi to a person, it took either one of two things [to convince a grower to use it]: a deep understanding of soil life and biology, or you had trust in the person that’s selling it, because it sounds a little bit wild,” he says.

This is in part because mycorrhizal fungi was considered one of the more complicated products for growing if you don’t already understand it fully, Stutz says.

While Ingham’s course was the impetus to him seeking out the company, Mycorrhizal Applications’ product quality and service is what kept him as a returning customer.

“We make our own potting soils, including The Seed Catapult, and we’ve been making our standard potting soil, which is called Plant Pro, for probably approaching 30 years,” he says. In partnership with Mycorrhizal Applications, Stutz determined that the MycoApply Endo granular mycorrhizal inoculant product was ideal for mixing with media. Mycorrhizal Applications then worked with him to blend MycoApply into his potting soils to add value and boost the performance.

Growers today understand the value that mycorrhizae provide, and it is something that most professional growers will look for to ensure that mycorrhizal inoculation is included in their growing protocols. By choosing a potting mix that already includes these key soil microbes, growers can cut out the need for any additional steps in the production process to achieve inoculation, since the propagules (the mycorrhizal active ingredients) are already included in the substrate.

“Choosing to work with Mycorrhizal Applications, the leading mycorrhizal manufacturer on our products, that’s kind of like having a name-brand ingredient,” Stutz says. “It has allowed us to get the premium price for that product that it deserves.”

Stutz explains, “The bottom line is now you can get this super, high-performing mycorrhizal fungi that normally was in such a large-quantity bag from MycoApply, and we put it in our stuff, and you can get it in one small bag of potting soil for $9 … People loved that they get high-quality mycorrhizal fungi spores in a potting soil that’s already proven for just a dollar more per bag.”

When it comes to its customer service and support, Stutz says Mycorrhizal Applications goes beyond other suppliers.

By having reps from the Oregon company visit Ohio Earth Food at trade shows or its retail locations in Ohio and Wisconsin, despite being across the country, Stutz says he was able to learn more about the fungi and feel confident explaining its benefits to potential customers.

“You get this expensive product and [it’s] one that needs to be explained and used properly,” Stutz says. “Having all that training was amazing for our profitability. They are super committed to their product performing … I sell 120 other products [from different suppliers] and their dedication to performance and support for their dealers is way beyond anybody else. It’s not even in the same league.”