What's all the buzz about?

We live in a world where consumers want to know the origins of products they buy. With more opportunities to engage on the Internet and social media than ever before, sharing your story with end users can be an effective way to gain exposure and increase sales. Offline, a plant tag or pot with a new spin can also connect your brand to your intended audience. Learn how to take advantage of your website, logo, product presentation and social media in this month’s special section on marketing:

• A case for Instagram
  The social media platform can help you connect with customers.
• Make your mark
  Use tags and labels to encourage impulse buys.
• Vital signs
  Use a great logo to leave a big impression.
• Digital impressions
  It may be time to redesign your website.