In 2015, the Japan Flower Selection (JFS) selected nine varieties for the "Best Flower" award for pot plants. The JFS aims to award the world's best varieties and improve the buying experience for Japanese customers by recommending which products to buy.
This is one of the most competitive awards for the Japanese market in the industry and is subsidized by the Japanese Ministry of Agriculture. An award-winning product needs to satisfy the needs of the Japanese market and must certainly be beautiful and have great characteristics. Companies can nominate their products seasonally and and agent of Dümmen Orange, Hakusan Co. Ltd, nominated the new variety "Poinsettia Gold" as one of the candidates for this season's awards.
Masashi Fujiwara, marketing manager of Hakusan, saw interest from retailers and consumers for this new color in poinsettias.
The variety's breeder, Ruth Kobayashi, working for Dümmen Orange at the Ecke Ranch in Encinitas, Calif. for more than 10 years, is impressed by the new color range that is coming up in poinsettias. Besides "Poinsettia Gold" (also known as Autumn Leaves), a more intense color is already in the pipeline. Besides the main red color in poinsettias, this development will help to increase the popularity of poinsettias at the consumer level.
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