HGTV HOME launches new liner program at Cultivate'16

HGTV HOME Plants is rolling out its new simplified, streamlined Liner Program in alliance with EuroAmerican Propagators this July at Cultivate’16 (Booth 701) in Columbus, OH, according to Randy Hunter, Managing Partner of Agricola Management Group, exclusive licensee for HGTV HOME Plants. EuroAmerican Propagators is booking now for 2017 liner sales. The innovative new Liner Program is available to all growers in the U.S. and Canada, direct from EuroAmerican through brokers who handle EuroAmerican plants. The program includes new EuroAmerican varieties in addition to the Expressions Annuals, Patio Veggies & Herbs and One-Step Style combo kits. In addition to liners, retail-ready plants are available in quart, gallon and popular One-Step Style annual combo gallons.

“Together with EuroAmerican, HGTV HOME Plants has created a One-Stop source available to all wholesale and retail growers,” says Hunter. “We’ve taken the guesswork out of ordering with a simplified buying experience and liner options that yield faster finish times and higher profitability. The brand power of the HGTV name coupled with superior plant genetics also assures excellent sell-through at retail.”

The HGTV HOME Plants Liner Program starts with streamlined young plant production at EuroAmerican’s 63-acre facility in Bonsall, CA. Liners are finished outside in clear light, warm days and cool nights, resulting in the EuroAmerican difference --- “Better Plants From Better Light” --- specifically stronger, healthier young plants with more vigor.

Roy Lillywhite, EuroAmerican Chief Sales Officer, says, “We’re known as a house of brands. Through this alliance with HGTV HOME Plants, now all growers have streamlined access to this dynamic brand and growing program.”

Founded in 1992, EuroAmericans is recognized as a premier industry grower, a key young plant supplier and reliable source of innovative new varieties for wholesale growers and garden center growers alike. The award-winning young plant and prefinished retail ready supplier produces a spectrum of annuals, patio vegetables and herbs along with perennials, grasses, succulents, roses, shrubs and poinsettia at its Bonsall, CA facility.