Greenhouse growers join HGTV HOME Plant Collection team

HGTV suspects the greenhouse grower network will continue to expand.


The HGTV HOME Plant Collection announced its new partnership with 17 regional greenhouse growers for the Collection’s “Expressions” annual line. The following greenhouse growers have joined the HGTV HOME Plant Collection grower network:

Alex R. Masson Inc.
Bob’s Market and Greenhouses Inc.
Bordine’s Nursery Ltd.
Botany Lane Greenhouse
CF Greenhouses
Color Spot Nurseries
Diefenbacher Greenhouses
Floral Plant Growers LLC
Harts Nursery of Jefferson Inc.
Janus Gardens Inc.
Masterpiece Flower
Meadowridge Inc.
Neal Mast & Sons Greenhouses
Timbuk Farms
Trail Nursery
Van de Wetering Greenhouses
Walnut Springs Nursery Inc.

The new growers join established HGTV HOME Plant Collection sourcing partner for annuals, Dummen USA.

The combination of these respected quality growers, exclusive annual genetics and the HGTV HOME brand name points to a successful retail experience in independent garden centers this spring. The Collection’s Spring 2012 Soft Launch in more than 375 retailers revealed the popularity of the HGTV HOME “Expressions” annual line – an indication that the greenhouse grower network nationwide will continue to expand.

In anticipation of 2013, Agricola Management and the HGTV HOME Plant Collection have expanded the “Expressions” Annual Collection from four to six collections, coupled with more than 90 individual annuals to increase consumer selections. The complimentary color mixes are available in one-gallon containers, hanging baskets and decorative containers. Individual components are sold in a single quart size.  HGTV HOME Plant Collection says this assortment allows consumers to “color coordinate and go,” creating a polished look at home within minutes.

The “Expressions” Annual Collection was developed by Agricola Management Group in conjunction with HGTV and will be available spring 2013 in select independent garden centers nationwide.  The HGTV HOME Plant Collection expansion continues in 2013 with the soft launch of the ‘Smart & Stylish’ Shrub line.

For more details on the “Expressions” Annual Collection or to become a greenhouse grower partner, contact Sarah Rolfes, account manager at srolfes@agricolamanagement.com or (615) 945-5070.