What’s in a label?

Published December 15, 2014

Chris Mosby and Karen E. Varga

	CM: This tag gives a bite-sized narrative and has a clean look. Creates a connection to potential customers quickly. KV: The simplicity allows the product to shine through.
	KV: Simple colors create a familiar look. It shares a lot of information, but is easy to read, uncluttered.
	CM: Very clean and simple, hip. Dodges being cheesy because they depend on words more than images.
	KV: The look of these tags and label coordinates across all platforms, using a consistent logo and style.
	CM: Using the sleeve for a company history instead of just saying “caution” is savvy. Know when your audience has time to read and absorb and use it to your advantage, like they did here.
	CM: It’s a great idea to include company history, but I might consider bulletpointing or creating a visual timeline to communicate the information in a more concise manner. KV: I like the inclusion of “Ohio Proud” and “Made in America,” but it could be more prominent.
	KV: The “save me” cork at the top of the tag caught my eye and made me look to see what it was. It was cute, but didn’t overwhelm the whole look of the tag. I might consider simplifying the background a little so the wine accessories logo doesn’t get lost.