Back Page: Color Sells

COLOR SELLS

Color is the name of the game when it comes to getting consumers’ attention. And if you want to see color you need to visit the California Spring Trials. In March breeders and plant suppliers opened their doors to industry visitors to show off their latest introductions along with point-of-sale products and ideas on how to market the plants. If you weren’t able to make it out to California, you can still see some of the highlights from the trials in our June issue special report. You can also jump on our website, navigate to the multimedia tab and see videos from the trials.