US: 2012 PMA Fresh Summit draws large crowds

From FreshPlaza: With a tally of attendees expected to break all previous records, this year's PMA Fresh Summit was a success in terms of attendance. But, as PMA's President and CEO, Bryan Silbermann, pointed out, the success of this year's event can't be measured by numbers alone.

With over 21,000 attendees packing the Anaheim Convention Center from October 26th through the 28th, this year's event was great, noted Silbermann. But those numbers don't tell the whole story.

“Numbers-wise, this year has been great,” he said. “But more than the numbers, it's what those numbers represent.”

The type of people who filled the convention center also speaks to how vital Fresh Summit has become to the produce industry.

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