An inside look at Bachman's Floral, Home and Garden

Bachman’s recently underwent a significant re-branding effort to attract a younger clientele and to give the long-established retailer a fresh look.

The family business unveiled a new logo and a trendy gift boutique designed to appeal to the children of baby boomers. Wink is the store’s “girlfriend gift” boutique. But most of the showroom at the flagship store on Lyndale Avenue is devoted to gifts and home accents. Shoppers find candles, jewelry, personal care products, picture frames, framed art, vases and tabletop items, handbags, serveware and much more.

Bachman’s Lyndale Avenue store

Total retail area: 230,000 square feet.

Gift sales area: 15,000 square feet.

Gift-related income: Make up 12.8% of sales.

Events: Among others, Bachman’s hosts ladies’ night out events three times a year.

For more: Bachman’s Floral, Home and Garden, www.bachmans.com.

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Spring 2008