Bailey Nurseries celebrates brand licensee partners

Earlier this season, Bailey Nurseries honored five brand licensee partners for their exceptional partnership, recognizing their dedication and contributions to supporting Bailey consumer brands Endless Summer Hydrangeas, First Editions Shrubs & Trees and Easy Elegance Roses.

These awards were presented at Bailey's annual grower meeting, which celebrates excellence across key areas including sales performance, plant quality, marketing and social media engagement, trade show participation and overall collaboration and communication.

“These awards are a meaningful way to celebrate the hard work and commitment our partners invest every day to bring these high-quality branded plants to market,” said Layci Gragnani, brand & business development manager at Bailey. “Each grower has a different customer base, sales team and strategy for how they sell our plants, and it’s a joy for our team to witness their creativity and passion throughout the year. We are grateful for our partners’ dedication to represent our premium brands to their customers.”

The 2025 award recipients are:

• Endless Summer Grower of the Year: R.A. Dudley Nurseries
• First Editions Grower of the Year: Kraemer’s Nursery
• Easy Elegance Grower of the Year: Bracy’s Nursery
• Trial Grower of the Year: Lancaster Farms
• New Variety Leader of the Year: Dewar’s Nurseries

This year marked the debut of the New Variety Leader of the Year award, created to recognize the efforts network partners go to to bring a new variety to market. The inaugural award went to First Editions Shrubs & Trees grower Dewar’s Nurseries for their role in bringing First Editions Eclipse Bigleaf Hydrangea to market.