Bayer launches Twitter handle to reach ornamental growers and retailers

The social media handle @BayerOrnamental is part of Bayer's effort to expand its presence in the ornamental market.


RESEARCH TRIANGLE PARK, N.C.  – Environmental Science, a division of Crop Science, a division of Bayer, today announced the launch of a new Twitter handle dedicated to engaging and conversing directly with professional growers in nurseries, greenhouses and garden centers across the country. Professional growers can expect to get instant access to industry news and technical expertise and to be among the first to learn when Bayer fully expands its presence in the production ornamentals market in November. 

“Establishing a Twitter platform dedicated to ornamentals is a fundamental step in better serving growers,” said John Wendorf, U.S. business manager for the Bayer production ornamentals business. “We look forward to offering growers the same industry and product expertise that our customers have come to expect from the turf side of our business with @BayerGolf and @BayerLawn.”
 
The development of the @BayerOrnamental Twitter handle is part of an ongoing effort by Bayer to expand its presence in the production ornamentals market.
 
Last October, Bayer announced a plan to expand the way its T&O business serves growers. Bayer will begin selling to United States' production ornamentals market starting Nov. 1, 2016.