Beacon Impatiens delivers charitable donations for 2025 season

PanAmerican Seed, through its Beacon Impatiens “Beacon Shines The Light” program presented donation checks to esp Inc. in the U.S. and Greenfingers Charity in the United Kingdom in 2025.

Since the program — which brings awareness and assistance to specially selected charitable organizations each year — launched in 2019, “Beacon Shines The Light” has supported nearly a dozen charitable organizations.

The 2025 donation checks were presented at two separate local events to the leadership and supporters of esp Inc. and Greenfingers Charity. Members of the PanAmerican Seed international teams were also on site.

“It is always a joy to see the impact our Beacon Impatiens collaborations have on the annual charities,” said Sarah Makiejus, global marketing manager for PanAmerican Seed. “Whether it’s colorful flowers in the garden to lift spirits or the team effort it takes to build awareness and raise funds, the PanAmerican Seed family is ready for the challenge, and they always deliver.”

The check presentation to Greenfingers Charity.

Greenfingers Charity creates hospice gardens dedicated to life-limited children and their families, and esp Inc. creates empowering activities and meaningful opportunities for people with disabilities along with their caregivers.

In addition to fundraising, Beacon Impatiens, a series of Impatiens walleriana, were also donated to decorate the Greenfingers hospice gardens. For esp Inc., a fundraising T-shirt was designed and sold to build further awareness with a boost from Dr. Alan Armitage, professor emeritus at the University of Georgia, who recommended this charity for consideration to PanAmerican Seed.

“One of the things we try to do to make life a little better for everybody is plant wonderful color and plant some beautiful things to make people smile,” Armitage told Sarah Makiejus at Cultivate’25 in Columbus, Ohio. “But if you're fortunate to work with organizations that also make a difference, life is even better.”

PanAmerican Seed has committed to donating to a new charity each year through the program. A new charitable partner will be announced soon for the 2026 sales season.

The check presentation to esp Inc.