Throughout 2010, Burpee Home Gardens will run 14 full-page ad placements in seven national consumer publications, ultimately achieving over 19 million impressions. The magazines are a mix of mainstream home and lifestyle publications such as Real Simple, Martha Stewart Living, Health and Parents, as well as special interest magazines Food Network magazine, Vegetarian Times and Urban Farmer.
The ads capitalize on the continuing interest in home vegetable gardening by inspiring confidence and emphasizing the success gardeners can achieve with Burpee Home Gardens.
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