Burpee Home Gardens will begin airing a new television commercial this spring on lifestyle networks such as HGTV and DIY. It is expected to reach more than 27 million viewers. The commercial is part of Ball Horticultural Co.’s integrated media campaign to inform consumers about the benefits of Burpee Home Gardens and to drive them into retail outlets.
“The commercial is designed to bring Burpee to a new, younger, more casual gardening audience, and to convey that these plants bring pride and success to the gardeners who grow them,” said Jessie Atchison, Burpee Home Gardens brand manager.
In 2008, U.S. gardeners spent a total of $2.5 billion on supplies to grow their own food, according to a Nat’l. Gardening Assoc. survey. Herbs and vegetables are the fastest-growing category in gardening.
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