CAST Lighting, a manufacturer of low voltage landscape lighting fixtures, transformers and other outdoor lighting system components, partnered with MoreVisibility, an internet-marketing company to increase its online presence. Through the use of improved keyword targeting and technical and coding changes, CAST was able to enhance its presence in organic search engine results. The company realized growth in traffic to its web site after the changes were implemented, some tracking percentages as high as a 192 percent increase.
To capitalize on the new traffic, CAST also added a blog to serve as a resource for its audiences, as well as a gateway to social media networks where the company hopes to connect even further with customers, distributors and installers.
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