Mary Brett Whitfield, senior vice president at Kantar Retail and director of Shopper Insights, will be the lead speaker at this year’s Seeley Conference. Whitfield will address “The Mind of the Consumer: Consumer Attitudes and Effect on Retail Trends and Buying Behavior”. The theme of the 26th annual conference is Floriculture's Biggest Challenge: Creating MindShare Opportunities. The conference will focus on ways the multi-faceted floriculture industry can increase consumer recognition (MindShare).
Other presentations include Bob Williams at Smithers Oasis Co. will discuss how the floral industry can respond to changing trends and behaviors in terms of “Retail Florists, Internet Channels and Strategic Business Planning.” Stan Pohmer of Pohmer Consulting Group will look at the implications for “Mass Market and Supermarket Channels.”
Early registration deadline for the conference is June 3.
Latest from Greenhouse Management
- Voting now open for the National Garden Bureau's 2026 Green Thumb Award Winners
- WUR extends Gerben Messelink’s professorship in biological pest control in partnership with Biobest and Interpolis
- Lights, CO2, GROW!
- Leading the next generation
- The Growth Industry Episode 8: From NFL guard to expert gardener with Chuck Hutchison
- The biggest greenhouse headlines of 2025
- Theresa Specht
- 10 building blocks of plant health
