Consumers to spend $1.9 billion on flowers for Mother’s Day

According to National Retail Federation’s 2011 Mother’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, the average person celebrating the holiday expects to spend $140.73 on gifts, up from $126.90 last year. Total spending is expected to reach $16.3 billion.
Nearly two-thirds (64.9%) of consumers will buy mom flowers ($1.9 billion total). More than half (54.7%) of all celebrants will treat mom to a nice dinner or brunch, spending a total of $3.1 billion. One-third (31.8%) of Americans will buy mom clothing or accessories ($1.3 billion total).
When it comes to where consumers will make their purchases, the survey found nearly one-third (32%) of people will shop at a department store, the most in the survey’s history. Others will shop at discounters (29.6%), specialty stores including jewelers, florists and electronics stores (31.8%), online (21.5%) or at a specialty clothing store (7.1%).