Costa Farms unveils new hibiscus line for 2025

Costa Farms has announced its expanded and enhanced BloomSelect line of hibiscus for the 2025 season.

The updated line, designed to drive sell-through and elevate the outdoor plant offering at garden centers and nurseries, features retail-ready options, including the new Trio Bowl.

Costa Farms' BloomSelect hibiscus line is hand-picked from exclusive new hybrids by in-house horticulture experts at Graff Breeding, a fourth-generation Danish company with 40 years of hibiscus breeding experience. The selections are chosen based on superior performance and long-lasting blooms.

The 12-year collaboration with Graff ensures that Costa Farms via BloomSelect offers North American consumers vibrant and desirable hibiscus varieties.

"We focus on helping our retail partners win at the bench with high-quality, stunning new hibiscus varieties that perform," said Justin Hancock, horticulturist at Costa Farms. "These new BloomSelect introductions bring vibrant color, innovative combos and premium genetics to create an irresistible plant."

New in BloomSelect line of hibiscus for 2025:

• Trio Bowl hibiscus: Three distinct hibiscus colors are featured in one container to create curb appeal.
• Expanded genetics: Exclusive Costa-selected varieties have vigorous growth, prolific flowering and improved disease resistance.
• Enhanced packaging and merchandising: Retail-friendly containers boost in-store presentation and consumer education.

With strong branding, continual new variety introductions and consistent availability, the BloomSelect program helps retailers differentiate their hibiscus assortment and drive impulse sales, the company said.

"We're excited to bring these stunning new hibiscus varieties and expanded options to the market for 2025, " Hancock added.