Columbus, Ohio – AmericanHort is announcing the newest features at Cultivate’15, to be held on July 11-14. Cultivate is an event for debuting new products, trends, ideas, and solutions for all types of horticulture businesses.
Changing the Game
The theme of Cultivate’15 is “Changing the Game.” As this year’s focus, Changing the Game will cover the ways in which the industry has changed and opportunities to compete successfully through researched insights and new technologies.
All horticultural business segments and professionals are invited to experience four days of educational sessions led by the most knowledgeable and industry experts and insiders on topics like consumers in the new millennium, new technologies for greater efficiencies, the most recent legislative and regulatory updates, and strategies to drive sales. The trade show floor, also known as the Solutions Marketplace, is an expanding 8-acre space showcases the latest and greatest innovations, technologies, and services.
New This Year: The Retail District
The Retail District, which has taken a cue from our European colleagues, provides a backdrop to showcase retail merchandise and creates a very engaging trade show experience. Attendees will discover the latest offerings from retail suppliers, providers, and vendors, as well as experience the debut of an AmericanHort initiative looking at the future of retail.
Keynote Speakers
Curt Steinhorst, a generational expert, will present “The Generational Divide.” Steinhorst will highlight how for the first time in history, four generations are working side by side – and a fifth generation is on the way. Each generation brings different strengths, values, and communication styles to the workplace, he says. Steinhorst's presentation is filled with statistics, step-by-step strategies, and laugh-out-loud stories.
Nancy Fire is the design director for the HGTV HOME brand, and previously the creative director of Design Works International. Her talk, “Winning a Place in Consumer Lifestyles,” discusses the importance of staying relevant and maintaining emotional resonance as a brand in today’s market. Fire specializes in trend presentations, print/color direction, color palettes, and graphics and applies this to the HGTV HOME brand.
More information can be found at AmericanHort.org/Cultivate. The remaining exhibition space is currently being sold and registration for the event opens March 10.
Cultivate’15 is an AmericanHort experience based on our mission of uniting the industry and campaigning for its success through advocacy, collaboration, connectivity, education, market development and research. The event is considered the largest all-industry horticultural event in North America, and in its 86th year, nearly 10,000 people attend across all industry segments and businesses.
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